Goldsmiths Fair

Client

Goldsmiths Fair

Year

Goldsmiths’ Fair, an annual showcase of fine jewellery and silver, required a refreshed digital presence to better engage its audience, enhance usability, and reflect the event’s prestige.

Overview

I worked closely with stakeholders and developers to redesign the Goldsmiths’ Fair website, ensuring an elegant and user-friendly experience. My role involved UX research, wireframing, UI design, and close collaboration with developers to bring the vision to life.

Client

Goldsmiths Fair

Industry

Events & Exhibitions

Service

UI / UX Design

Duration

4 Weeks

Visit Website

The Challenge

The existing website struggled with usability issues, making it difficult for visitors to navigate exhibitor profiles, event details, and ticket information. The design also lacked a premium feel, failing to fully showcase the craftsmanship and heritage of the fair. Additionally, the site needed a more flexible structure to accommodate annual content updates while maintaining a seamless user experience.

The Solution

I began with a UX audit to identify pain points, ensuring that the new design would address key usability issues. By restructuring the navigation and creating clearer content hierarchies, I improved how users discovered exhibitors and event information. The UI design introduced a refined aesthetic that better reflected the prestige of the fair, with an emphasis on high-quality imagery and typography. Throughout the process, I worked closely with developers to ensure that the design was both visually compelling and practical to implement.

The Result

The redesigned website provided a smoother, more intuitive user experience, making it easier for visitors to explore the event and its exhibitors. Post-launch feedback highlighted that 80% of users found it easier to navigate, and time on site increased by 30%, indicating stronger engagement. Exhibitors also reported improved visibility and ease of sharing their profiles with potential buyers.