enhancing Brands
enhancing Brands
with creative
with creative
design Solutions
design Solutions
Experienced designer
Transforming Visions Into Digital Masterpieces
who am i
I'm a UI/UX designer, with over 5 years of experience working in agencies. I am focused on solving problems with creative solutions to design meaningful experiences.
I also have a passion for all things branding. A brand has such a crucial part to play in every project, which can really enhance the user interface. I enjoy working with clients to develop existing brands that better reflect their brand traits.
I'm currently based in Leigh-on-Sea, just a short commute from London.
For more details, you can find me on LinkedIn or contact me directly at fenellaastley@gmail.com
experience
MY CAREER JOURNEY
October 2018 - August 2019
Digital Radish
Freelance Graphic Designer
Continued working with clients following a successful internship, producing brand, digital and print materials for B2B campaigns. Delivered creative assets that aligned with wider marketing strategies, from social media content to sales collateral and brand development. Maintained clear communication with clients and account teams while managing multiple deadlines independently.
October 2018 - August 2019
Digital Radish
Freelance Graphic Designer
Continued working with clients following a successful internship, producing brand, digital and print materials for B2B campaigns. Delivered creative assets that aligned with wider marketing strategies, from social media content to sales collateral and brand development. Maintained clear communication with clients and account teams while managing multiple deadlines independently.
August 2019 - June 2022
93digital
Digital Designer (UX / UI)
Took ownership of a variety of UX/UI projects, progressing from junior to mid-weight level. My responsibilities included discovery sessions, competitor research, user flows, sitemaps, wireframes, moodboards, and UI design for both mobile and desktop. I worked across teams to ensure designs met technical requirements and timelines, and used Figma to develop and manage design systems for consistency across projects. Regularly supported sales and project teams by contributing to pitches and internal planning.
August 2019 - June 2022
93digital
Digital Designer (UX / UI)
Took ownership of a variety of UX/UI projects, progressing from junior to mid-weight level. My responsibilities included discovery sessions, competitor research, user flows, sitemaps, wireframes, moodboards, and UI design for both mobile and desktop. I worked across teams to ensure designs met technical requirements and timelines, and used Figma to develop and manage design systems for consistency across projects. Regularly supported sales and project teams by contributing to pitches and internal planning.
June 2022 - February 2024
Clarity
Digital Designer (UX / UI)
Led end-to-end design on a range of global website projects, with a focus on usability, accessibility, and brand alignment. I ran stakeholder workshops, guided UX strategy, and created responsive UI designs that balanced user needs with business objectives. Contributed to new business pitches by producing briefing documents and creative proposals. I also launched a monthly UI trends session to encourage innovation within the design team, and mentored junior designers as the team expanded.
June 2022 - February 2024
Clarity
UI / UX Designer
Led end-to-end design on a range of global website projects, with a focus on usability, accessibility, and brand alignment. I ran stakeholder workshops, guided UX strategy, and created responsive UI designs that balanced user needs with business objectives. Contributed to new business pitches by producing briefing documents and creative proposals. I also launched a monthly UI trends session to encourage innovation within the design team, and mentored junior designers as the team expanded.
March 2024 - July 2025
SoBold
UX/UI Designer
Designing and delivering full website and platform experiences, from discovery through to final handover. I work closely with clients on a retainer basis, running monthly sprints to implement UX improvements based on audits, user interviews, and performance data. This includes refining user journeys, enhancing interface clarity, and ensuring consistency across digital touchpoints. I collaborate with developers and project managers to maintain quality and ensure efficient handoff between design and build.
March 2024 - July 2025
SoBold
UX/UI Designer
Designing and delivering full website and platform experiences, from discovery through to final handover. I work closely with clients on a retainer basis, running monthly sprints to implement UX improvements based on audits, user interviews, and performance data. This includes refining user journeys, enhancing interface clarity, and ensuring consistency across digital touchpoints. I collaborate with developers and project managers to maintain quality and ensure efficient handoff between design and build.
August 2025 - Present
Pod
Product Designer
Working across Pod’s website and shop experiences, making ongoing improvements to how customers browse, shop, and interact with the brand. I use customer research, usability testing, and performance data to identify pain points and opportunities to improve existing journeys. Alongside this, I support the development of new propositions through customer research and testing, helping the team understand customer needs and validate ideas as they develop. I work closely with teams across the business to turn insights into practical design improvements, from early exploration through to final delivery, with a focus on making experiences clearer, easier to use and more consistent.
August 2025 - Present
Pod
Product Designer
Working across Pod’s website and shop experiences, making ongoing improvements to how customers browse, shop, and interact with the brand. I use customer research, usability testing, and performance data to identify pain points and opportunities to improve existing journeys. Alongside this, I support the development of new propositions through customer research and testing, helping the team understand customer needs and validate ideas as they develop. I work closely with teams across the business to turn insights into practical design improvements, from early exploration through to final delivery, with a focus on making experiences clearer, easier to use and more consistent.
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